Biggest Price Creep Offenders
Which SaaS companies have quietly raised prices the most? Here are the worst offenders from 2022 to 2026.
| Company | Product | 2022 Price | 2026 Price | % Increase | Notes |
|---|---|---|---|---|---|
| Adobe | Creative Cloud | $54.99/mo | $59.99/mo | +9.1% | Locked annual contracts, added AI features as justification |
| Salesforce | Sales Cloud (Enterprise) | $150/user/mo | $175/user/mo | +16.7% | Avg 9% annual increases, enterprise lock-in |
| Atlassian | Jira Cloud (Standard) | $7.75/user/mo | $9.10/user/mo | +17.4% | Forced cloud migration + 15-20% price increases |
| Notion | Team Plan | $8/user/mo | $12/user/mo | +50.0% | Significant tier restructuring 2023-2024 |
| Figma | Professional | $12/editor/mo | $15/editor/mo | +25.0% | Price increase after Adobe acquisition fell through |
| Linear | Standard | $8/user/mo | $10/user/mo | +25.0% | Quiet increase as product gained market share |
| HubSpot | Marketing Hub Pro | $800/mo | $1,000/mo | +25.0% | Significant tier price increases 2023-2025 |
| Datadog | Infrastructure | $15/host/mo | $18/host/mo | +20.0% | Usage-based billing creep, new SKU add-ons |
| Snowflake | Standard Compute | $2/credit | $2.50/credit | +25.0% | Compute cost creep, increased minimum commitments |
| MongoDB | Atlas (Dedicated) | $57/mo | $69/mo | +21.1% | Pricing tier restructuring, free tier limitations |
| GitHub | Team + Copilot | $4/user/mo | $23/user/mo | +475.0% | Copilot add-on ($19/mo) on top of existing seats |
| Slack | Pro | $8.00/user/mo | $8.75/user/mo | +9.4% | Quiet increases, reduced free tier limits |
| Zoom | Pro | $14.99/mo | $13.33/mo | -11.1% | Lower base but added tiers, upsells, and AI add-ons |
| Vercel | Pro | $20/user/mo | $20/user/mo | 0.0% | Base unchanged but bandwidth/function pricing increases |
| AWS | Various services | Varies | Varies | +8.0% | Select service increases, free tier reductions |